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Highlight CPG's unique opportunity to test products in micro-gravity through marketing and sales materials created to emphasize a space thematic.
Idea
Demonstrate the effect of space-tested materials on the games of CPG-sponsored athletes. Furthermore, apply the CPG brand to the NASA mission with a patch worn by astronauts at the International Space Station.
NASA patch
Following on the heels of the Shepard Fairey-designed ARK1 patch (and sandwiched in-between subsequent Marvel and Star Wars patches), CPG received the opportunity to brand the ARK2 mission to the ISS. Branding was further added to the Cobra KING LTD Driver.