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Reach the true influencers of the Gatorade brand—coaches and athletic trainers—with the support of a single digital platform.
Idea
Create a platform for Gatorade Influencers with resources to fuel athletic performance. Using original content, digital resources and optimized product information, Gatorade could inspire coaches and athletic trainers to form positive interactions with their athletes while reinforcing the hard work they already put in on the sidelines.
Helpful Tools
Whether it’s a low-carb nutrition plan or hydration tips to stay above the competition, Performance Partner delivers research-based information to be downloaded or shared, to help athletes gain a competitive edge.