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Create intrigue around a new Gatorade product system designed to help athletes stay one step ahead of the competition with custom formulas created to accommodate unique sweat profiles and workout types.
Idea
Build a user experience that allows athletes to create and purchase their own custom bottle while detailing the pod system’s ability to provide customized formulas for individual needs.
User Experience
The flow of the product customizer was paramount to building each kit. Users needed to be confident in their selected color scheme and personalization, but also the initial pricing and ongoing monthly subscription model.